Welcome, fellow leaders, to another insightful exploration of leadership principles.
Today, we delve into the realm of managing the work as a manager within Rule 2 of our leadership framework: “It’s not about you, it’s about OTHERS!” In particular, we’ll focus on the third point of the 6 M Framework’s third “M”: Managing Budgets. Join me as we unravel some things you need to know about when managing budgets and mastering the art of managingthe numbers.


Financial leadership is a critical component of effective management. As managers, we are entrusted with the responsibility of managing budgets, allocating resources, and driving financial performance to support organizational goals and objectives, especially if you are managing a product. By mastering the basics of budget management and financial acumen, you can make informed decisions, optimize resource allocation, and contribute to the financial health and sustainability of your organizations.


Financial statements are key documents that provide a comprehensive overview of a company’s financial performance and position. The primary types of financial statements include the Balance Sheet, Income Statement (Profit and Loss Statement), and Cash Flow Statement. Here are the basics of each:
Balance Sheet:
  1. Assets: Represents what the company owns, including cash, accounts receivable, inventory, property, and equipment.
  2. Liabilities: Represents what the company owes, such as accounts payable, loans, and accrued expenses.
  3. Equity: Represents the difference between assets and liabilities, reflecting the company’s net worth or shareholders’ equity.
  4. Key Metrics: Key metrics derived from the balance sheet include liquidity ratios (e.g., current ratio), leverage ratios (e.g., debt-to-equity ratio), and efficiency ratios (e.g., inventory turnover ratio).
Income Statement (Profit and Loss Statement):
  1. Revenue: Represents the total income generated from sales of goods or services.
  2. Expenses: Represents the costs incurred in the process of generating revenue, including COGS, operating expenses, interest, and taxes.
  3. Gross Profit: Calculated by subtracting COGS from revenue, reflecting the profit from core business operations.
  4. Operating Profit: Calculated by subtracting operating expenses from gross profit, showing the profit before interest and taxes.
  5. Net Income: The final line item on the income statement, representing the company’s profit after accounting for all expenses and taxes.
Cash Flow Statement:
  1. Operating Activities: Represents cash flows from core business operations, such as cash received from customers and cash paid to suppliers.
  2. Investing Activities: Represents cash flows from buying or selling assets, such as property, equipment, or investments.
  3. Financing Activities: Represents cash flows from borrowing or repaying debt, issuing or repurchasing stock, or paying dividends.
  4. Net Cash Flow: The difference between cash inflows and outflows, reflecting the change in the company’s cash position during the period.


Partner with that financial expert to identify, align and clarify your budget and how you are tracking month on month. Where is the spend, where are you tracking on target, where are you overspending. Are you spending on the right things that deliver on your strategic goals? Some considerations are:
  1. Establish Clear Objectives: Start by defining clear financial objectives and goals that align with the overall strategic direction of the organization. These objectives will guide your budgeting process and help ensure that resources are allocated effectively to support organizational priorities, considering factors such as revenue targets, expense limits, and investment priorities.
  2. Develop a Comprehensive Budget: Work closely with your team and key stakeholders to develop a comprehensive budget that encompasses all revenue streams, expenses, and capital investments. Consider factors such as growth projections, market trends, and operational needs when creating your budget.
  3. Allocating Resources: Determine how resources (e.g., funds, personnel, equipment) will be allocated across different departments or projects to support the achievement of budget goals.
  4. Monitor and Track Performance: Regularly monitor and track financial performance against budgeted targets and key performance indicators (KPIs), track expenses, and identify variances. Adjust budget allocations as needed to ensure adherence to financial goals. Identify variances and deviations early on, and take proactive measures to address any issues or challenges that may arise.
  5. Communicate Effectively: Communicate financial information and updates clearly and transparently to all relevant stakeholders, including senior leadership, department heads, and team members. Foster a culture of financial literacy and accountability within your organization by promoting open dialogue and collaboration. Provide regular updates and reports on budget status and performance.


Work closely with your financial expert to understand these things and to identify what levers you can pull when. In digging into the numbers, you will be able to identify where the large expenses are and if you manage a product, it is in those areas you want to look for efficiencies, can you implement an algorithm, is there work you can contract out, is there process analysis that has to be done to create efficiencies. Understanding the numbers will help you to identify opportunities. Some things to understand are:
  1. Understanding Revenue and Expenses: A P&L statement summarizes a company’s revenues, costs, and expenses over a specific period. It provides insight into the company’s financial performance and profitability.
  2. Revenue Management: Focus on maximizing revenue opportunities while minimizing costs and expenses to improve profitability.
  3. Revenue Recognition: Revenue from sales and other sources is recorded, typically categorized by product/service lines or business segments.
  4. Cost of Goods Sold (COGS): Direct costs associated with producing goods or delivering services, including materials, labor, and overhead expenses, are subtracted from revenue to calculate gross profit.
  5. Operating Expenses: Indirect costs such as administrative expenses, marketing expenses, and overhead costs are deducted from gross profit to arrive at operating profit (or loss).
  6. Net Income: After accounting for taxes, interest, and other non-operating expenses, the final figure represents the company’s net income (or loss) for the period.
  7. Expense Control: Implement cost-saving measures and efficiency improvements to control expenses and optimize resource utilization.
  8. Profitability Analysis: Conduct regular profitability analysis to identify areas of strength and opportunities for improvement within your business operations.
  9. Forecasting and Planning: Utilize historical data and market trends to forecast future performance and develop strategic plans for achieving financial objectives.


  1. Scope: Budgeting involves setting financial targets and allocating resources across various departments or projects, while a P&L focuses on analyzing revenues and expenses to assess overall financial performance.
  2. Timeframe: Budgets are typically prepared for a specific future period (e.g., fiscal year), whereas P&L statements report financial results for a past period (e.g., quarterly or annually).
  3. Focus: Budgets emphasize planning and control, guiding future financial decisions, while P&L statements provide a retrospective view of financial performance, helping assess profitability and identify areas for improvement.
  4. Focus: Financial statements provide different perspectives on a company’s financial performance and position. Budgets focus on future financial planning and resource allocation, while financial statements provide historical data and insights into actual financial results.
  5. Purpose: Budgets are forward-looking tools used for planning and control, guiding future financial decisions, while financial statements are retrospective documents used for reporting and analysis, helping stakeholders assess financial performance and make informed decisions.
  6. Content: Financial statements provide detailed information on a company’s assets, liabilities, revenue, expenses, and cash flows, whereas budgets typically focus on revenue forecasts, expense projections, and resource allocations for a specific period.
  7. Users: Budgets are primarily used internally by management and stakeholders for planning and decision-making, while financial statements are used by both internal and external parties, including investors, creditors, regulators, and analysts, to assess the company’s financial health and performance.


As leaders, our ability to effectively manage budgets, read financial statements, and navigate P&Ls is essential for driving financial performance and achieving organizational success. By mastering the principles of financial leadership, we can make sound decisions, mitigate risks, and seize opportunities to create value and drive sustainable growth. You are also not in this alone, so don’t worry if you have no financial training; find and lean into your financial wizards within the organisation, or if it is your business, find those accountants and financial wizards you can employ or utilise their services.
Effective leadership extends beyond vision and strategy; it encompasses financial acumen and accountability. By mastering the principles, we empower ourselves and our teams to make informed decisions and drive financial success.
Wishing you a week filled with financial acumen and transformative leadership moments!