More often than not, building an organization’s culture is left to identifying values. These are leveraged to create the mission, vision and pillars. From there, the next step is to add the culture content into HR documentation, which is mentioned during new employee orientation and then promptly forgotten, never to be remembered again, resulting in a vague, ambiguous culture, with no clear behavioral norms. Most people, when asked about the culture, give vague, cryptic answers. Very few companies & leaders make the effort to deliberately define the culture they would like to see exhibited, one that promotes high performance.
The values gap – the gaping hole between an organisation’s values and how its staff actually behave – is a major demotivator for people at all levels in all types and all sizes of organisation. Changing an organisation’s culture is complex and takes time and courage to plan and execute.
Why is deliberately building a culture important?
Having an outstanding business culture can have positive effects on your business, especially when it comes to high performance. Secondly it allows managers to coach their team towards delivering results, along with the ability to offer feedback where needed, to improve relationships and performance.
Here are some of the advantages of having a great workplace culture:
Lower staff turnover
One of the main reasons why employees leave a company is because they don’t enjoy their work environment. Work environment can refer to the social aspects of a workplace, the overall atmosphere, how people treat each other and the space where employees work.
Attracts more applicants
Job seekers often prefer a good working environment and outstanding business culture over high-paying jobs. Many people choose to apply to companies that have a good reputation where they have more flexibility, autonomy and connect with the company’s goals and values. Not only that, but job seekers look for details about company culture in job descriptions.
Improves credibility and public image
When your business has a good company culture, people are more likely to tell their friends, family and personal networks about their positive experience. Companies with this good reputation and high credibility are trusted by customers, clients and business partners.